One particular site that does this exceptionally well is Falling Waters Landscape Inc. While the website design is a great display of previous projects I truly enjoy the attention the blog draws to the business and complements the industry as a whole. Topics center around ideas involving increasing the value of your home, forward thinking designs, and environmentally friendly ("Green") landscapes.
Now the beauty of this blog is that if people in the area are looking for a landscape contractor they may Google it or ask their associates for references. Word of mouth is still a very effective tool for generating business but the mighty search engine has proved itself a gem for drumming up new business. The blog itself will increase their digital exposure by refreshing the overall content of the site and each blog entry will add to the results. It will assist in making sure that the website does not drift off the top listings when relevant words or phrases are searched. In essence the addition and maintenance of a blog acts as another portal for people to enter the business through and, as is the case with Falling Waters, supplements the main portion of the site so well.
A blog can be built into a stand alone money making machine, but the versatility of the blog is now seen in that it can be used to promote, explain and pitch for websites already in operation. Lure the masses (read: customers) in to your site with your blog and then dazzle them with your awesomeness (read: portfolio/website).
Disclosure: The owner of Falling Waters Landscape Inc is a close friend (and hero) of mine. The website feature was not sponsored but I thought it was a great example of what other small business owners could do to advertise and dazzle potential clients.
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